Wednesday, October 20, 2010

New Metallic Orange color (that changes shades in the sunlight) for the Pulsar 180 & 220

Bajaj Auto has without doubt been the most conservative with the color options for its bikes. When other manufacturer's demand premium of around 2-3K's just for some color options, Bajaj has just provided 4 staple colors (Black, Blue, Red & Silver) for its Pulsar range for the last 4-5 years.

Bajaj has now decided to provide a new Dual Tone "Metallic Orange" color option for it's Pulsar 180 and Pulsar 220 range of models.
The "Metallic Orange" is not merely a Limited Edition color but will be available as one of the color options to choose from (apart from the earlier 4 colors). The engine and the technical specifications remain the same. There will be a additional Rs. 500 charged over the ex-showroom prices of these models for the "Metallic Orange" color.

The other notable changes on these Metallic Orange Pulsars that sets them apart from the regular Pulsar 180/220 are are:
  • Black Colored Air box and Battery covers
  • Black Colored front fender
  • Black Colored Clip on handlebars and Rear Grab Rail
  • Black colored alloy footrest side sets

Mumbai, October 18th 2010: Bajaj Auto Ltd. India’s premier two wheeler company has added more zing to its Pulsar range of bikes with a flamboyant new color – Metallic Orange. The new color is exclusively available on the larger Pulsar 180, 220 and 220F variants. The new two tone orange charmer of the roads is bound to cast its spell on peppy and young Pulsar lovers. The new color bike comes on the back of great sales performance of Pulsar and is a Diwali gift to all Pulsar lovers.
With a dominant 50% share of the sports motorcycle segment in Q2 2010-11, Pulsar has consistently outgrowing the segment thus making it the largest brand by far. Pulsar domestic volumes in Q2 2010-11 are at 67,468, up 56% over the same period last year. This growth is impressive considering the sports segment has grown only 32% and the total industry has grown by 21% in the same period.
Mr. S Sridhar, President Motorcycle Business, Bajaj Auto Ltd. said: “Pulsar has proven its performance both on the road and on the sales charts as well as. It is by far the leading sports machine in India with a consistent 50% market share beating its Indian and Japanese competitors by a wide margin. To add more zest to the Pulsar, we have introduced a new two tone orange color that is definitely going to make heads turn. The color is specifically for the young Pulsar lovers and shows a good spectrum from a fresh yellowish orange in the sunlight to a deep, reddish orange in the shade adds a fresh new perspective to the bike.”


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