Wednesday, May 12, 2010

Honda LAUNCHED 150cc Dazzler Today (may 12th)

After a long wait and a hot stir in the market Honda is about to launch a fresh new product in the market, finally! There were speculations all around about this new bike from Honda but people were apprehensive about its launch due to the very nature Honda operates like.
Many enthusiasts bash Honda for not being true to the Indian market and not adhering to what they call as ‘common sense’. But far from the outcry of the performance aficionados, Honda is about to launch the all new CB Unicorn Dazzler on May 14th and in all probability, the bike will bear the same 150cc engine with almost the same tune and power. If this comes to be true, HMSI would be banking upon the bulletproof ‘reliability’ of the existing 150cc engine (a bit too much!) which does duty on current Unicorn.

This 150cc offering would draw its major cues from the Unicorn Sports concept model displayed at this year’s Auto Expo in Delhi albeit with a slightly different (rather edited) name ‘CB Unicorn Dazzler’.
As is depicted by the name, Honda has concentrated on the looks part of this bike the most and as we say, it looks pretty sporty. The normal version of CB Unicorn will continue to exist with this bike.


 This bike would be positioned at the premium cadre of the segment which is currently lured by Yamaha’s FZ series of bikes. Although, FZ would still retain the crown of the best looking 150cc bike in the market (or probably among all segments combined!), it remains to be seen how this bike is received by the market.
And an interesting part of the story is the price tag of this bike. According to speculations, this bike would retail upwards of Rs. 70,000 on road. So with almost half a bhp and 1Nm less will this bike be able to sustain and survive the FZ legacy!
More Details:
  1. Single Color Tone in place of the dual shown at the auto expo
  2. Twister type big tank extensions with Honda logo embossed on them
  3. Rear Disc Brakes
  4. Dual tone seat with a combo of gray and black
  5. Clear lens indicators
  6. Body colored grab rail
  7. Similar spec tyres (both MRF Zapper)
  8. Altered chrome plated silencer
  9. Stylish curvy body
  10. Available in more than 4 colors (Red, Black, Gray & Brown)
  11. Weight end bars
  12. Half stylish chain cover
  13. Digital Speedo
  14. No Kick Lever 

The CB Unicorn Dazzler will be available to the customers by the end of May, 2010 and will be available in four colours – Armour Gold Metallic, Pearl Nightstar Black, Sword Silver Metallic and Pearl Siena Red.
As per the company’s official statement, “The bike has aggressive style with floating side cowl, aggressive front, screenless front cowl, 110/80 wider rear tyre and half-chain case. Other attractive features include: two-tone seat, new design mirror, handle bar weights, 3D emblem, digital meter and front & rear disc brake.Various advanced equipments have been added in the bike which makes it the best in its segment.”
“Globally, Honda has always been at the forefront in strengthening technologies to enhance product quality, safety, conserve the environment and contribute to society. Being the world’s largest manufacturer of two-wheelers, we recognise India as the most important 2-wheeler market accounting around 40 per cent of our global sales figure. Our customers here expect the unique products and we are trying to serve them in the best possible manner. All our technologies and efforts are driven towards making our customers happy and ensuring their safety,” as quoted by Atsushi Amataka, President, Honda R&D India.
“With good appreciation by Indian customers, Honda has always been on the growth momentum in India. We achieved sales of 12.7 lakh units in 2009-10 and have set a target of achieving 18% growth this year by selling over 15 lakh units. With our Fun, Safety and Environment initiatives, we are constantly trying to become a company that the society admires. Today’s launch of New CB Unicorn Dazzler is to satisfy the diversified needs of Indian customers. We will continue to provide such unique products for healthy expansion of fun-biking culture in India. - Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd.
“The CB Unicorn Dazzler will be available to customers by end of May. It is an ideal bike for young people who aspire for aggressive style and performance. The bike offers blistering performance by delivering a power of 14 bhp and a mileage of 60 km/litre. With a price-tag of Rs 62,900 (Delhi Ex-Showroom), the bike is a very attractive option for the Indian youngsters. We plan to sell 120,000 units of CB Unicorn and CB Unicorn Dazzler in the first year.” - explained N. K. Rattan, operating head, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, during the new product presentation.
The CB Unicorn Dazzler will be available to the customers by the end of May, 2010 and will be available in four colours – Armour Gold Metallic, Pearl Nightstar Black, Sword Silver Metallic and Pearl Siena Red.

As per the company’s official statement, “The bike has aggressive style with floating side cowl, aggressive front, screenless front cowl, 110/80 wider rear tyre and half-chain case. Other attractive features include: two-tone seat, new design mirror, handle bar weights, 3D emblem, digital meter and front & rear disc brake.Various advanced equipments have been added in the bike which makes it the best in its segment.”

“Globally, Honda has always been at the forefront in strengthening technologies to enhance product quality, safety, conserve the environment and contribute to society. Being the world’s largest manufacturer of two-wheelers, we recognise India as the most important 2-wheeler market accounting around 40 per cent of our global sales figure. Our customers here expect the unique products and we are trying to serve them in the best possible manner. All our technologies and efforts are driven towards making our customers happy and ensuring their safety,” as quoted by Atsushi Amataka, President, Honda R&D India.

“With good appreciation by Indian customers, Honda has always been on the growth momentum in India. We achieved sales of 12.7 lakh units in 2009-10 and have set a target of achieving 18% growth this year by selling over 15 lakh units. With our Fun, Safety and Environment initiatives, we are constantly trying to become a company that the society admires. Today’s launch of New CB Unicorn Dazzler is to satisfy the diversified needs of Indian customers. We will continue to provide such unique products for healthy expansion of fun-biking culture in India. - Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd.

“The CB Unicorn Dazzler will be available to customers by end of May. It is an ideal bike for young people who aspire for aggressive style and performance. The bike offers blistering performance by delivering a power of 14 bhp and a mileage of 60 km/litre. With a price-tag of Rs 62,900 (Delhi Ex-Showroom), the bike is a very attractive option for the Indian youngsters. We plan to sell 120,000 units of CB Unicorn and CB Unicorn Dazzler in the first year.” - explained N. K. Rattan, operating head, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, during the new product presentation.

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