Saturday, October 9, 2010
Kareena Kapoor to be the Brand Ambassador for Mahindra’s Scooters
The first multimedia campaign featuring Kareena Kapoor is of Mahindra Rodeo which will appear later this month. Mahindra’s power scooters portfolio includes Rodeo, Duro and Flyte. While Rodeo is positioned as a rugged family scoter, Duro is positioned as a stylish and innovative youth power scooter.
On the endorsement Kareena Kapoor said that her experience with Mahindra scooter dates back to two years ago, when she rode a Mahindra Power Scooter in 3 Idiots. She is delighted to be working with them. She also added that Rodeo is a youthful, fun and fresh brand. It has the right mix of style and power.
Anoop Mathur, President, Two wheeler, Mahindra two wheeler said that they are delighted to have Kareena Kapoor on-board as brand ambassador for their entire range of Power Scooters. Kareena has strong connect with the youth, who are inspired by her hard work, discipline and natural acting talent. Mahindra Two Wheeler is India’s fastest growing two wheeler company with growth of more than 340% on year on year basis.