Tuesday, November 2, 2010

Harley-Davidson announces CKD assembly operations in India

Harley-Davidson, the iconic American cruiser is moving forward with the launch of operations in India to assemble motorcycles for the Indian market from component kits supplied by its U.S. plants, the Company announced today. The Company expects the CKD (complete knock-down) assembly facility to be operational in the first half of 2011. The announcement comes as U S President Barack Obama prepares to travel to India on a state visit focused on strengthening ties between the two countries, including trade and economic opportunities.
“We are building a strong foundation for our business in India, first by establishing a world-class dealer network, and now by commencing CKD assembly operations. It is important for us to continue to invest in strategies that make our products and experiences accessible to an increasingly broader set of customers across India,” said Anoop Prakash, Managing Director for Harley-Davidson India.

“We are delighted to announce the Company’s plans to establish assembly operations in India,” said Harley-Davidson Motor Company President and Chief Operating Officer Matthew S. Levatich. “CKD assembly operations are a natural next step for Harley-Davidson as we increase our ability to meet the needs of India’s consumers.”
“This investment will allow Harley-Davidson to improve our market responsiveness and production flexibility while reducing the tariff burden, which we expect will drive growth over time by making our bikes more accessible to India’s consumers. Given the strong response we have received in the initial months of retail operations, we believe this is the right investment for this important market” Levatich said.
To date, Harley-Davidson India has been importing completely assembled motorcycles from the Company’s U.S. final assembly plants. Once the CKD assembly facility in Haryana is operational, Harley-Davidson India will import CKD kits for select models, consisting of components produced by Harley-Davidson’s U S plants in Wisconsin, Pennsylvania and Missouri and by the company’s suppliers. Employees at the Haryana facility will then assemble the components into finished motorcycles. Other models will continue to be imported as completely built motorcycles for now.
India will be the second country in which Harley-Davidson has CKD assembly operations outside the U S, after Brazil where the Company began assembly operations in 1999. “We are committed to global growth and growth in India for the long term,” said Levatich. “India’s rapidly growing economy, rising middle class and significant investment in construction of new roads and highways are paving the way for leisure motorcycle riding.”
Harley-Davidson India commenced operations in August 2009 and opened its first dealership in July 2010. The Company currently offers 12 models in its 2010 line-up in India, available through authorized dealerships in New Delhi, Mumbai, Chandigarh and Hyderabad

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