It is raining super bikes now in India and the motorcycle enthusiasts are spoilt for choice over which big bore machines they can choose. After the period of commuter bike segment literally ruling the roost, the global bike majors are now eyeing the small but niche premium motorcycle market. Already most of the global biggies like Yamaha, Honda, Suzuki, Kawasaki, the iconic Harley Davidson are offering their top products while BMW and Korean maker Hyosung are entering in a few
To grab their share of the small pie, each player offering premium motorcycles targeted at different segments. According to The Economic Times business daily report, Yamaha is now planning to match Honda and Suzuki challenge in the lower end of the superbike offering with their FZ1 scheduled to launch in December.
According to the report, it will be priced between Rs 8-9 lakh. It was mentioned that Yamaha FZ1, with its 1000cc and four cylinders, would compete with the recently launched Honda CB1000R. It is also pitted in the same category as the Suzuki Bandit and Kawasaki Z1000S in the international market. Japanese bike manufacturer is believed to have sent the FZ1 for humiliation.
The report quoted a source saying “The bike is priced cheaper than the Honda CB1000R, which is the cheapest imported superbike currently sold. The bike will be imported as CBU from Australia or Japan.’’ The bike is being brought through semi-knocked down (SKD) route to keep the costs down.
It was reported that Yamaha, which sells super bikes like R1, MT-01 and muscle cruiser V-Max in the range of Rs 14-24 lakh, plans to sell over 80-100 super bikes in India in 2010. “There will be fierce competition in coming time, so we are gearing up for that. the company is following top to bottom strategy to connect to the youth,” said a senior official from India Yamaha . Besides, the company is firming up plans to enhance capacity at its existing plant in Uttar Pradesh and Haryana. “We have a order backlog of 10,000 every month and plans to de-bottle the manufacturing plant to cater to the growing demand ,” said the official. Currently it has the capacity to manufacture 3.5 lakh bikes, this can be ramped up to 8 lakhs.
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