“The company has displayed an upbeat spell in sales, on account of strong product portfolio and high customer confidence. We attribute this growth to our accolade models such as the YZF-R15, FZ, SZ and the YBR series. We are also planning to implement our Best 3S (Sales, Service & Spares) set up in tier-2 & tier-3 cities and increase sub-dealers in the rural areas as well,” said Mr. Hiroyuki Suzuki, CEO & MD, India Yamaha Motor Pvt. Ltd.
Yamaha continues to reinforce its relationship with the customers with its focus on the ‘YES!YAMAHA’ campaign which endeavors to provide the Best 3S Experience so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. The company is making steadfast efforts to enhance customer trust by conducting consumer centric marketing initiatives like the Yamaha R15 One-Make Race, Yamaha Safe Riding Science (YSRS) for college students & kids, to name a few.