Wednesday, October 20, 2010

Yamaha SZ Bike Tour Comes From Four Corners of India To Kochi

20 selected bikers riding Yamaha bikes from the four corners of India, riding across various places, covering more than 12,000 kms across 17 states and 67 cities in 32 days have reached Kochi to rock the huge funfare and festivals. Renowned singer Benny Dayal along with some other fun activities put together welcomed the riders and marked the culmination of the tour. All this is taking place as part of the Yamaha SZ Tour – the bike which is designed to tour long distances.
Ideal combination of Power, Comfort & Style, SZ has been designed with a strong focus on quality and performance. It has been designed and engineered down to the finest details for maximum comfort of the rider. Powering the new SZ is an all-new 4-Stroke air-cooled, SOHC single cylinder with 153cc engine that has been tuned for optimum performance i.e. Extra Power in the low to mid-speed range thereby ensuring a stress-free ride on Indian roads. There is a large capacity 14L fuel tank which gives the ability to go Extra Mile. The long cushioned seat ensures comfortable riding position enabling a straighter back and Extra Comfort while commuting long distances.

The Yamaha SZ Tour was flagged off on the 15th of September from Yamaha’s plant at Surajpur, Uttar Pradesh. It was a month long expedition in which 20 riders (10 each from Team A and Team B) covered the length and breadth of the country across 67 cities in 17 states including Delhi, Uttar Pradesh, Rajasthan, Gujarat, Madhya Pradesh, Maharashtra, Goa, Orissa, Chhattisgarh, West Bengal, Jharkhand, Tamil Nadu, Karnataka and Andhra Pradesh. Yamaha dealers in all 67 cities had given a warm welcome to the riders of the tour.
The tour also promoted Yamaha’s safe riding education program – Yamaha Safe Riding Science (YSRS) for inculcating safe riding habits and raising traffic safety awareness among local communities. Yamaha has already conducted this program in 7 cities across India since its inception a year ago. Through Yamaha SZ Tour, Yamaha also aimed to promote safety riding among bikers with the slogan “Be Safe on Road – Wear helmets while riding”.
Commenting on “Yamaha SZ Tour”, Mr. Yutaka Terada, Director – Sales & Marketing, India Yamaha Motor said, “Through the YAMAHA SZ tour, we aimed to appeal & reach out to a wider section of urban and rural customers. We also wanted to demonstrate Styling and Comfortable riding of SZ models and we are pleased that Yamaha SZ has proved to be a powerful commuter that can be pushed to its extreme on the highway and within the city. The riders had a very comfortable riding experience over such a long distance on these bikes. The tour has been equally successful in creating excitement in the cities covered and in promoting safety riding among the youth.”


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